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Web Analytics is what ties it all together.
- Understanding your users' interaction with your website, how they move through it, where they enter and exit it, will help you continually improve it and tune your sales messages.
- Knowing what technology your users have can save you money in the form of development time in the future.
- Tracking how users get to your website--from which of your marketing campaigns (email blasts, banner ads, search engines, pay-per-click ads, affiliates programs, etc.)--is a vital part of obtaining that ever-so-elusive ROI that you've heard so much about.
Web Analytics with Monarch Productions
There are different levels of knowing what is going on on your website, and they exist because not every company has the same needs. Monarch Productions understands this and believes Web Analytics to be so vital to your online business, that we offer a variety of ways to bring you this service.
- Free Web Analytics Applications. There are a variety of free web applications out there that will do basic user-tracking and give you answers about how people are getting to your website. We can work with your web host, web administrator, or even host you ourselves to provide you with one of these applications.
- Fee-based Web Analytics Applications. Monarch Productions can also implement popular programs like Web Trends, Urchin, or HitBox to help you get the analytics ball rolling. These programs are comprehensive and offer most businesses more information than they'll ever use--and range in price from inexpensive monthly fees to larger one-time license fees.
- Custom Web Analytics Applications Here's where it can really get interesting. If you have tried other methods and feel like you still want to know more, or better yet, you want your website to automatically tune itself based on the traffic patterns on your site, we can build you a suite of tools and applications to make that happen.
Contact us about putting Web Analytics to work on your site!