OKbridge, Inc.
The Premiere Provider of Live Bridge on the Internet.
OKbridge is a subscription-based Online Bridge Club. With 12 years under its belt, OKbridge was the first online club to market. It now has nearly 20,000 members and a truly unique product offering. OKbridge's "average" member is a 55-year old white male with a college degree. A very large proportion of its members are over the age 65. In order to compensate for poor vision, a common ailment among their members, Jessyca chose clean type faces and avoided small icons and difficult-to-read, small text.
OKbridge is a members-only club. You may visit the site and sign up for a free trial membership (requires a credit card).
{
The bright colors chosen for the home page reflected both the attitude we were seeking, fun and playful, and they coordinated with the new interface which was launched simultaneously to the game.
{
Jessyca built the site in HTML, then converted it to PHP for easier maintenance and interactive community support. An emphasis was placed on the features of the site that generated sales and those that enhanced interactivity.