Autobahn Consulting Group
Business Acceleration Strategies for Emerging Technology Companies.
When working to establish the firm's new identity, a great deal of consideration was given to their focus -- details. What better way to stress professional detail than with punctuation. A modern sans-serif font was chosen for the logo and accentuated with an asterisk. Throughout the site, curly brackets and asterisks add to the visual presentation, and remind the user of the high-level of detail Autobahn brings to their work.
Visit the Autobahn Consulting WebsiteNew design with new identity by Monarch Productions
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Autobahn's original site was put together quickly in order to establish a professional web presence. The second time around, the focus was on establishing an identity and ramping up the visual impact.
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Special attention was paid to typographical treatments, bold use of color, and page layout. The navigation structure was also extended to clearly establish the content of each page.
Original design by Monarch Productions
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Autobahn's partners wanted a site that would reflect the caliber of the work they do. They also wanted to play on the branding concept of driving -- driving businesses, driving change, driving technology.
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The site was launched less than a week after initial contact and the clients were pleased. Next steps, work with Autobahn to focus their messaging and give the site a more up-to-the-minute look.